4.75 Listing Commission in Southlake

Homes for Sale in Southlake from Fort Worth Texas Real Estate.

Many homes in Southlake are listed for sale by national franchise real estate brokerages, however several successful boutique companies also operate in the area – selling homes more quickly and resulting in higher net proceeds for the seller. Large franchised real estate brokers with lots of overhead sometimes refer to boutique brokerages as “discount brokerages” which implies a reduced level of service. In fact, a local independent broker provides superior marketing, individualized service and professional expertise at a lower cost… While the national chain brokers utilize expensive display advertising to attract more SELLERS, Tim D. Young focuses advertising efforts on finding BUYERS for your home. The savings and improved results are passed on to you in a lower total commission and a more timely sale.

Tim & Donna Young

Tim D. Young sells homes in Southlake for 4.75% total commission.

As a successful agent in many of Tarrant County’s most favored residential communities I am sometimes asked what the advantages may be to listing your home with a local boutique brokerage like Fort Worth Texas Real Estate instead of one of the national franchise companies. First, I tell people that it’s mostly all about the agent and not so much about the company.

Franchised real estate companies advertise to attract listings not buyers

Too often our industry puts out a disingenuous message to consumers that we are in the business of “selling homes.” While not to underemphasize the importance of the selling process, most successful agents spend the majority of their time, energy and budget searching for homes to LIST than they do looking for buyers. National franchised brokerages help agents get more listings, not to sell more homes. Working for a national franchise brand helps agents bag listings because the brand’s entire business purpose is to create the impression among SELLERS that they have a unique marketing advantage over other real estate brands in your neighborhood. That’s why big real estate companies spend the lion’s share of their advertising budgets to attract listings, not to attract buyers. Because sellers pay the commissions this expense is passed on to them.

But what about For Sale ads in Luxury-oriented magazines? Don’t they matter?

Interestingly it’s those pages and pages of listings which they publish at great expense in the area’s luxury magazines that are aimed directly at potential sellers and NOT at potential buyers. Think about the lead-time required to get your home in a luxury magazine. Most good agents will have already sold the home by the time the magazine is even distributed.  What’s more, 97% of home buyers now find their home online, not in the pages of a magazine like they might have in 1980. So why should you pay a higher commission to pay for this out-dated service?

Where your commission money goes…

When you pay a big national franchised brokerage firm 6% to sell your home they typically offer half of that to the agent who brings the buyer. Of the remaining 3% the brokerage generally takes between 36% and 55% to pay for overhead, administrative staff, office expenses, corporate profit and marketing. Nearly 100% of that marketing goes to seek more listings not to sell current listings. The remaining commission goes to your agent who must pay for actual selling expenses like signs, lockboxes, internet listing enhancements, direct mail, etc. What’s left over, usually less than 1% represents the agent’s income before other expenses and taxes. When agents become really good they often become less satisfied with this arrangement and leave to either open or work in an independent boutique brokerage. These brokerages allow an agent to concentrate on listing a smaller quantity of homes, offer more individual service and achieve greater results for their client – earning greater income for themselves in the process.

What kind of company do you want to list your home with?

Again, it is ultimately about the skills and qualifications of the agent and not the company that they work for, whether that company is franchised OR independent. Successful independent agents usually began their careers with a national franchise brokerage because these brokerages do provide listings in many cases and often have the training resources that a new agent needs. When they leave the big firm to open their own they must decide whether they will operate like a smaller version of the industry giants, spending one third to one half of the commission proceeds to support overhead and generate more listings or if they will cut those costs out of the mix and either retain them as profit or return them to the client in the form of lower commissions and fees.

At Fort Worth Texas Real Estate we provide the highest level of expertise, commitment and diligence to produce expected results for our clients, but we don’t charge our clients for anything that does not actually benefit them. Our Southlake clients can sell their homes with higher net proceeds and our agents earn more from each and every transaction than the typical agent in our market. That’s how we attract the very best and most capable independent-spirited agents in Fort Worth. Our agents are free to set their own commissions and they do so based upon their own individual criteria. Sometimes a 6% commission is appropriate and sometimes they may agree to list a home for less, in either case you will find that as our client you will achieve superior results from your representation by a Fort Worth Texas Real Estate agent.

Although there are clear distinctions between good agents and inferior ones regarding their sales techniques, the majority of active successful agents do pretty much the same things to sell homes, and most of these things are very simple and often very automated. They don’t require much time to accomplish.

  • stunning professional online photographs of your Southlake home
  • professional staging
  • compelling and fresh content for the MLS, Social Media and direct mail
  • premium placement in Internet search portals
  • effective social media marketing to both prospective Southlake buyers and their agents
  • tools in place to facilitate showings and collection of feedback from buyers.

Beyond the basic sales tools a great agent will have expertise in your neighborhood, a proven track record of successful sales, excellent proven negotiation skills and availability to meet with you or any prospective buyer on short notice. As a lifelong resident of Tarrant County and a Southlake Real Estate expert I am currently able to offer my services to Southlake residents at a very competitive rate of 4.75% with guaranteed results. Tim D. Young, cell: 817-360-8392

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